Targeted advertising works!
Not all advertising reaches the same types of customers in the same way. When determining how to best reach your customers, you must realize there are two types: Those who know you and those who don't. Once you have an understanding of the types of customers you are trying to reach and you appreciate the necessity of investing in advertising efforts, you must determine which types of media best fit your needs.
Formula for Success
Plan + Craft + Test + Measure = Profit and Return on Investment
Plan your marketing efforts around proven, principles.
Craft your communications based on measurable, tested data.
Test fresh ideas and measure the results.
Measure your return on investment for each dollar spent.
